451 Press Business Blogging
A step beyond your competition.
What do companies like Dell, IBM, State Farm, and General Motors have that you don't have? Thousands of employees? Millions of customers? An un-ending marketing budget? Well, yes. But more importantly, each of these corporate giants maintains a corporate blog - a regularly updated, conversational web presence.
In 2005, when BusinessWeek profiled corporate blogging, only about 50% of computer-savvy professionals had even heard of blogs. But today, with more than 20 million blogs tracked daily by Technorati, the “blogosphere” is erupting, and there is no time like the present to strike your presence!
Blogs, what are they?
Very simply, a blog is a web-log - a combination public journal and website. Originally, blogs were the purview of angst-ridden teenagers, but today's blogs have grown-up and offer a whole new purpose.
So why would a business need a blog? It may help to think of a blog as a way to reach your public with what amounts to a daily e-mail that your readers choose to come read. No spam. No mass e-mailing. A posted forum where they can intentionally track you and your company! And because blogging is interactive, you can immediately read comments, to monitor and see the impact your words have on your audience.
Successful blogs maintain a conversational tone with a constant voice. Readers become accustomed to the friendly presence of the writer, and they count on that writer to entertain them. Because of their entertainment value, blogs tend to be light-hearted, while at the same time, they allow you to focus your corporate message and distill it into sound bytes that your customer can digest in a few minutes of reading over coffee or while on a conference call. (Oh please. You know you do it, too!)
I have a website. Why would I need a blog?
Because they're a marketers dream come true! You spend months, even years, crafting your message. You know what you want customers and prospects to think about you and your products. But the million-dollar question is and always will be: How do you get them to buy into your corporate mindshare?
With traditional public relations, you rely on the media to promote your messages to your public. A blog is media that you control, either by writing and publishing your own blog, or by allowing a professional company to publish on your behalf, based on your strategies. A blog is your opportunity to speak directly to your customers and prospects - and they've come especially to read what you have to say!
A Professional Solution
Blogging done right is big business and can bring a whole new audience to you. However, because blogs should be updated daily (or more!), business blogging can also present a time challenge to corporations. Enter 451 Press. As the largest professional blogging network, we have the experience to set up your blog quickly and professionally and we have at our disposal a team of professional bloggers ready to write on any topic. We can carefully pair your company with a writer who specializes in your industry. Our writers will generate content for you and work with your marketing team to ensure that your corporate messages are correctly conveyed to your public. Additionally, we will promote your blog to facilitate growth and subscribers.
The 451 Press Solution
451 Press has three separate packages available to companies with varying blogging needs. From simply setting up your presence to providing writers and measuring growth, we are there to support your blog!
Turnkey
Our turnkey solution is designed to set up a blogging presence for companies whose own writers and public relations staff will write and manage their sites. With this approach, 451 Press will set up your blog and provide blog training to your staff. We will then hand the keys over to you, but remain available for consulting services.
Writer-Ready
Our writer-ready approach couples your company with one of our professional writers - someone who specializes in writing about your industry. Once a writer is paired with a company, we will guarantee that your writer will not also be paired with any competitor you identify. Our writer will work with you and your marketing team to ensure that your messages are correctly conveyed and will prepare daily entries for your corporate blog.
Blogosphere Package
With our full package, we set up your blog, provide the writer, promote your blog, and track all activity on the internet associated with your blog and your company. If you get mentioned in the blogosphere, we will track it. This inclusive package gives you all the benefits of a blog presence without the hassles of generating content or managing activity - perfect for large companies who want to guarantee their visibility and small companies who don't have the staff to support all aspects of blogging.
Thought Today, Blog Tomorrow
Blogging isn't a fad, and it isn't going away. Establishing a corporate blog is your opportunity to get a jump on your competition and establish a better relationship with your customers. Why wait? Call 451 Press and establish your spot in the blogosphere today!
To find out how 451 Press can help you establish your blog presence, call 256-534-5123 or e-mail bb@451press.com today.
Copyright 2007, 451 Press, LLC.